AU – RRT Assists at Red Nose Rebranding Events
SIDS and Kids has changed its name!
The organisation is a group of strong, unselfish and caring individuals dedicated to providing compassionate and professional support to those who have recently lost children.
The non-profit organisation are now known as Red Nose. The regrouping of all the teams around Australia under this one banner has made the organisation able to better achieve their goals.
With a new name and an expanded focus on perinatal and maternal research, their goal is to make a significant impact to all preventable infant and childhood deaths. That goal is zero.
Red Nose (formerly SIDS and Kids) launched its new name and a pledge to eliminate all preventable deaths in babies and small children. Each year in Australia 3,200 children under the age of four die suddenly and unexpectedly. Red Nose has pledged to reduce that to zero.
Red Nose CEO Assoc Prof Leanne Raven said the name change reflects that the organisation not only targets deaths from SIDS but all sudden and unexpected deaths from 20 weeks’ gestation to four years of age.
“We think that many of those deaths are preventable and we can certainly do some things about it as we have in terms of reducing the incidence of SIDS in our community.”
Red Nose’s Chairman Graham Henderson said ,“We now have a broader focus for our efforts, not only SIDS but all sudden and unexpected deaths in infancy and childhood, stillbirths, miscarriages; all of those things and also other preventable causes of deaths in young children – drowning, accidental injury.”
“We’ve got a vision here from Red Nose and it’s achievable … Australia has a very proud tradition in being able to deliver in this research space – it can and it will with Red Nose’s support.”
Although there were some very moving moments on the evening, everyone was happy with the name change and the Red Nose pledge to eliminate all preventable deaths in babies and small children.
A rebranding celebration also took place in Newcastle; with close to 40 sponsors, donors and families attending.
RRT was also included to serve refreshments here and started serving water and fruit juice at 5:30pm as guests arrived along with a snack cup.
Following the formal presentation of the rebranding, RRT continued to distribute refreshments, such as ham and beef topped breadsticks and tzatziki topped cucumber. This was served with cold beer and wine.
With many guests having lost infants or young children it was a touching experience. Even most of the sponsors and donors had lost loved ones, leading to their involvement in the organisation. Many were keen to share their story, and the RRT volunteers felt honoured to be included.
The evening was finished with cappuccinos and tea served with strawberry/marshmallow skewers. It turned out a great evening with many enjoying the chance to reconnect with acquaintances.
Red Nose also announced the launch of the new Grief and Loss website rednosegriefandloss.com.au. The website contains the stories of bereaved parents told in their own words, a place to post a message in memory of a child, and an online referral form to help health professionals connect their clients with Red Nose.
We wish Red Nose all the best in their continuing efforts, and look forward to further opportunities to work with this admirable organisation!